GuideAI visibility for law firms
When a potential client asks an AI assistant "who's the best personal-injury lawyer in my city?", the model names one or two firms — and referral-style trust transfers instantly to whoever gets said. For law firms, where a single matter can be worth five or six figures, being the name AI gives is one of the highest-leverage channels nobody's contesting yet.
FAQ
Why does AI visibility matter so much for law firms?Legal is high-consideration and high-value: clients research heavily before calling, and more of that research now starts inside ChatGPT, Gemini and Perplexity. The assistant names a short list — if your firm isn't on it, you never enter consideration, and one missed matter can dwarf a year of the monitoring cost.
What makes a law firm get recommended by AI?Three things: a clearly resolvable entity (Organization/LegalService schema, an llms.txt file, plain practice-area and location pages), citations on the legal directories and review sites models trust (Avvo, Justia, Google, local 'best lawyers' roundups), and quotable, answer-style content on your practice areas. Cited scores all three and generates the fixes.
How do I see where my firm stands?Run a free Cited scan — it checks the AI-search readiness signals on your website (crawler access, llms.txt, structured data and answer-ready content) and lists the fixes to make first. No signup to see your score.
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Most businesses score under 40/100 and have no idea. Find your score in 15 seconds, then fix it.
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