GuideChatGPT vs Google for local search
For years, finding a local business meant a Google search and a map pack. In 2026, a fast-growing share of buyers just ask ChatGPT, Perplexity or Gemini — and the answer names only one or two businesses. That shift changes what local businesses need to do.
FAQ
Are people really using ChatGPT for local recommendations?Increasingly, yes — especially for research-heavy decisions like lawyers, contractors, dentists and med spas. The assistant gives a short, confident shortlist instead of ten links.
Does Google still matter?Absolutely — Google (including its own AI answers) is still huge. The point isn't to abandon Google; it's to also be the business AI names.
How do I show up in AI local answers?Be a clear entity, get cited on local directories and review sites, and keep content fresh. Run a free Cited scan to see where you stand.
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