Do press releases help AI recommend you?

Press releases help AI visibility only to the degree they earn genuine, crawlable coverage. A release that gets picked up or rewritten by a real news outlet, trade publication or local paper creates exactly the authoritative, third-party citations models weigh — a mention on a trusted domain that corroborates you as a real, newsworthy entity. A release that only lives on a wire service or your own newsroom carries far less weight; models discount boilerplate PR fluff. Treat press releases as a tool for earning real editorial mentions, not as a citation in themselves.

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FAQ

Do press releases directly change AI answers?Rarely on their own. The wire copy itself is low-authority, self-published PR. The value comes when a release earns genuine coverage on a trusted outlet — that resulting story is the citation AI actually weighs, not the release.

How do I make a press release actually help?Give reporters a real story — data, a milestone, a community angle — and pitch relevant outlets directly. One genuine pickup on an authoritative domain does more for AI visibility than a hundred syndicated wire copies.

How do I know which mentions move my visibility?Run a free Cited scan — it checks the AI-search readiness signals on your website (crawler access, llms.txt, structured data and answer-ready content) and lists the fixes to make first.

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