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Does image alt text help AI recommend you?

Alt text won't single-handedly make an assistant name you, but it's a small, cheap signal that quietly helps. AI models read text, not pixels, so a descriptive alt attribute is often the only way a crawler understands what an image shows — a product, a location, a team, a result. Beyond accessibility (which matters on its own), good alt text adds context the model can use to resolve who you are and what you offer, and it strengthens the overall clarity of a page. Think of it as part of making every element of your site machine-readable: no single one moves the needle, but together they make you easy to understand and safe to cite.

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FAQ

Does alt text directly change AI answers?Only marginally, and indirectly. Its job is describing images to systems that can't see them, adding context that helps a model understand a page. It's a supporting clarity signal, not a primary trust lever like reviews or citations.
What makes alt text count?Accurate, specific, natural descriptions of what each image actually shows — not keyword stuffing. Describe the product, place, person or result plainly, the way you'd tell someone who couldn't see it. That's good for accessibility and for machines alike.
How do I see what AI understands about me?Run a free Cited scan — it checks the AI-search readiness signals on your website (crawler access, llms.txt, structured data and answer-ready content) and lists the fixes to make first.

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Most businesses score under 40/100 and have no idea. Find your score in 15 seconds, then fix it.

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