Does an About page help AI recommend you?

Yes — more than most people expect. When an AI assistant tries to decide whether to name your business, it first has to resolve you as a real, well-defined entity: what you do, where, for whom, and since when. A clear, factual About page is the single cleanest place to hand the model those facts in plain language it can quote. Vague, marketing-fluff About pages leave AI guessing; a specific one — founding year, location, services, credentials, who you serve — reduces the model's uncertainty and makes it far more comfortable recommending you by name.

Test your own AI visibility (free)

Checks the AI-search readiness signals on your website. No signup. ~15 seconds.

FAQ

Why would an About page affect AI answers?Because AI won't confidently recommend an entity it can't resolve. The About page is where you state — in quotable prose — exactly who you are, what you do, where and since when. Those facts feed the model's confidence that you're real, relevant and safe to name.

What should my About page actually say?Concrete, checkable facts over slogans: founding year, physical location and service area, specific services, credentials and certifications, team, and the customer you serve. Write it so a stranger — or a model — could summarize your business accurately from that page alone.

How do I see if AI understands my business?Run a free Cited scan — it checks the AI-search readiness signals on your website (crawler access, llms.txt, structured data and answer-ready content) and lists the fixes to make first.

See if AI recommends you — free

Most businesses score under 40/100 and have no idea. Find your score in 15 seconds, then fix it.

Run my free scan