FAQ schema (FAQPage structured data) is a quietly high-leverage AI-visibility move because it hands assistants your content in precisely the shape they answer in: discrete question-and-answer pairs, machine-labeled so a model can extract and reuse them without guessing. When you mark up the real questions buyers ask about your category — pricing, process, service area, what makes you different — with accurate, self-contained answers, you make it trivial for AI to lift a correct, quotable response and attribute it to you. The value isn't the markup for its own sake; it's that structured FAQs force you to write clear, direct answers to the questions models are already being asked, on your own domain, in a format they trust. The limits: schema can't rescue thin or evasive answers, and it must match the visible page content — but paired with genuinely useful copy, it's one of the cheapest ways to become the source AI quotes.
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