A verifiable physical address is a meaningful local-AI-visibility signal, though not an absolute requirement. For near-me and city-specific queries, assistants lean on local business data where a confirmed address and service area help the model place you in the right geography and treat you as a real, established local entity. A business with a clear, consistent address — matched across its site, Google Business Profile and directories — is easier to resolve and recommend for a location than one whose whereabouts the model can't pin down. The nuance for service-area businesses like plumbers, movers and contractors is that you don't need a storefront to be recommended: Google Business Profile and most directories let you define a service area without a public address, and a well-defined service area plus consistent local signals can do the same job. What hurts you is ambiguity — no address and no declared service area, a PO box that conflicts with other listings, or an address that disagrees across sources. The move that works is declaring your real location or service area clearly and consistently everywhere and backing it with LocalBusiness schema, so the model can confidently answer for your city.
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