Does how recent your reviews are affect AI visibility?

Yes — recency is a distinct signal from volume. A business with steady, recent reviews looks active, currently-operating and presently-trusted; one whose newest review is two years old looks stale or possibly closed, and AI hedges on names it can't confirm are still thriving. A consistent trickle of fresh reviews tells every engine you're a live, healthy business worth recommending right now.

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FAQ

Why would old reviews hurt me if they're positive?They don't hurt so much as fail to reassure. AI wants to recommend businesses it's confident are currently operating and currently good. A long gap since your last review reads as uncertainty; recent reviews remove that doubt.

How often should new reviews come in?There's no exact cadence, but a steady, natural flow — several a month for most local businesses — keeps you looking active and competitive. Consistency beats occasional bursts followed by long silences.

How do I check if stale signals are holding me back?Run a free Cited scan — it checks the AI-search readiness signals on your website (crawler access, llms.txt, structured data and answer-ready content) and lists the fixes to make first.

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Most businesses score under 40/100 and have no idea. Find your score in 15 seconds, then fix it.

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