How much of my traffic will come from AI?

For most websites, AI assistants still send a small share of total visits compared with classic search and direct traffic, but the share is growing quickly and the visitors behave very differently. A click from ChatGPT, Perplexity or Google's AI features tends to arrive later in the decision, already told that you are a good option, so it converts at a higher rate than a cold search click. The honest answer is that the raw percentage varies enormously by industry and is often understated, because many assistants strip the referrer and the visit lands in your analytics as direct. Rather than chase a universal number, measure your own: segment by known AI referrers, watch for intent-rich direct traffic that tracks with your answer-ready content, and judge AI by conversion quality, not just volume.

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