How to fix wrong information about your business in AI answers

When an assistant states the wrong hours, an outdated address, a service you no longer offer or a plain mistake about your business, the fix is indirect but real: you correct the sources the model learned it from, because the assistant is reflecting the web it reads, not inventing from nothing. Start with the authoritative records — your own website, your Google Business Profile and the major directories and review platforms — and make the correct information consistent and unambiguous everywhere, because conflicting data across sources is what produces a confused or outdated answer in the first place. Add clear structured data and plain-text statements of the facts that are being gotten wrong, so the correct version is the easiest one to read. Then give it time: models that retrieve live sources update sooner, while those leaning on training data lag, so a correction propagates at different speeds across assistants. There is no button to edit an AI's answer directly — but there is a reliable path to change what it has to work with.

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