GuideHow to get a Google Knowledge Panel
A Google Knowledge Panel — the info box that appears when someone searches your business name — is visible proof that Google has resolved you as a real entity in its knowledge graph. Since Gemini and other assistants lean on that graph, earning a panel is one of the strongest entity signals you can build. It's not bought; it's earned by giving Google consistent, corroborated data about who you are.
FAQ
How do I earn a Google Knowledge Panel?Build a clear, corroborated entity: a complete Google Business Profile, Organization/LocalBusiness schema with sameAs links to your profiles, consistent name/details across authoritative sources (Wikipedia, Wikidata, Crunchbase, LinkedIn, directories), and press or citations that reference you the same way. Google generates the panel once it's confident who you are.
Does a Knowledge Panel actually help AI visibility?Yes — it's direct evidence Google has resolved your entity, and assistants that lean on Google's knowledge graph (like Gemini) name entities they can confidently identify. The same signals that earn the panel lift you across assistants.
How do I check my entity strength?Run a free Cited scan — it checks the AI-search readiness signals on your website (crawler access, llms.txt, structured data and answer-ready content) and lists the fixes to make first.
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Most businesses score under 40/100 and have no idea. Find your score in 15 seconds, then fix it.
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