Home › Compare › How to get recommended by AI for insurance agencies
Guide

How to get recommended by AI for insurance agencies

People now ask an assistant for insurance the way they ask for any local advisor — for an agency that writes the specific coverage they need, in their state, often with a preference for an independent agent who shops multiple carriers. The agencies that get named are the ones whose website states plainly which lines they write — auto, home, life, commercial, specialty — whether they are independent or captive, and the states they are licensed in, because a model cannot infer any of that from a generic agency homepage. This is a local, trust-sensitive, licensing-bound category, so assistants lean on consistent local profiles, genuine reviews and clear coverage information to decide an agency is real and the right match. An agency that names its lines of business, carriers and licensed states in text gives a model specific language to match a request like an independent agent for small-business coverage in a particular state; one that leaves it vague is passed over.

Checks the AI-search readiness signals on your website. No signup. ~15 seconds.

FAQ

What should an insurance agency’s website make clear for AI?The lines of coverage you write, whether you are independent or captive, the carriers you represent, and the states you are licensed in, all in plain text. Someone asking for an independent agent for a specific type of coverage in their state needs those facts stated for a model to match you, not implied by a homepage that just says insurance.
What local signals help an insurance agency get recommended?A complete, consistent local profile, genuine recent reviews, and the same name, lines of business and contact details everywhere. Assistants trust review-backed local profiles to confirm you are established and licensed, so active, consistent listings reinforce you while thin or conflicting ones favor an easier-to-verify competitor.
How do I find out where I stand?Run a free Cited scan — it checks the AI-search readiness signals on your website (crawler access, llms.txt, structured data and answer-ready content) and lists the fixes to make first.

See if AI recommends you — free

Most businesses score under 40/100 and have no idea. Find your score in 15 seconds, then fix it.

Run my free scan
© Cited — AI-search readiness checks for your website · Home · Pricing · AI Visibility Index · For agencies · Free llms.txt generator · Blog