GuideHow to get recommended by ChatGPT
ChatGPT now answers buying questions by retrieving live web results through its search and leaning on sources it already trusts. To be the business it names, three things have to work together: a crawlable site its retriever can actually read (no blocked AI user-agents, server-rendered text rather than JavaScript-only), a clear entity — an Organization schema, a consistent name, address and category across the web, and a Wikidata or Wikipedia footprint where warranted — and presence in the third-party sources ChatGPT cites most, from review platforms and directories to editorial roundups. A site that nails its own copy but is invisible in those external citations rarely gets named; ChatGPT trusts the web's consensus about you more than your own page.
FAQ
Does ChatGPT read my website directly?Yes, when it browses — ChatGPT Search fetches live pages — but only if your content is in crawlable HTML and you are not blocking its crawlers (OAI-SearchBot and GPTBot) in robots.txt. If your key facts load only via JavaScript or sit behind a form, the retriever may never see them. Server-rendered, plain-text answers to the questions buyers ask are what get pulled into an answer.
What makes ChatGPT pick one business over another?Corroboration. ChatGPT favors businesses whose identity and strengths are confirmed across independent sources — directories, reviews, editorial roundups — not just asserted on their own site. A strong entity (consistent name and address, Organization schema, a Wikidata entry where warranted) plus citations on the sources it trusts for your category is what tips the answer your way.
How do I check if ChatGPT is ready to recommend me?Run a free Cited scan — it checks the AI-search readiness signals on your website (crawler access, llms.txt, structured data and answer-ready content) and lists the fixes to make first.
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