How do I get Microsoft Copilot to recommend my business?

Getting recommended by Microsoft Copilot comes down to one thing most businesses ignore: Copilot is powered by Bing's index, so the signals that win in Bing are the signals that win in Copilot. That makes Copilot the most directly winnable of the major assistants, because Bing is dramatically less competitive and less optimized-for than Google — and yet almost no one claims their Bing footprint. The playbook starts with claiming and verifying Bing Places for Business (the Bing equivalent of Google Business Profile) and Bing Webmaster Tools, then submitting your sitemap so Bing indexes your pages promptly. From there it is the familiar AI-visibility work aimed at Bing's crawler: clean, structured content that clearly states your category and location, LocalBusiness or Organization schema, consistent citations across the directories Bing trusts, and genuine reviews. Because Bing's index is thinner, corroboration from a smaller set of trusted sources goes further, and being present at all often beats competitors who never bothered. The move: own your Bing presence first, keep every fact consistent with your Google listings, and Copilot follows.

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