How to get recommended in Perplexity's Comet browser

Perplexity has long leaned on live web search and citations, and as it moves into an agentic browsing surface, the pages it can actually read matter even more. When the assistant visits your site to verify details before citing or recommending you, it rewards plain, crawlable, well-structured content it can attribute — your name and category, what you offer, where you operate, and direct answers to the questions a buyer asks. Perplexity tends to surface sources it can cite cleanly, so content that is clearly written, factual and easy to quote has an edge over marketing copy with little machine-readable substance.

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FAQ

What does Perplexity reward when it browses my site?Clear, citable, factual content. Because Perplexity surfaces and links its sources, pages that state decision-relevant facts plainly and are easy to quote tend to get pulled in, while script-heavy or vague pages give it little to attribute. Crawler access is the gate before any of it.

Is this different from optimizing for ChatGPT or Gemini?The fundamentals overlap heavily — crawler access, structured plain-text content, consistent corroborated information — but Perplexity's citation-first style puts extra weight on content that is clearly quotable and attributable. Getting the basics right helps you across all of them at once.

How do I find out where I stand?Run a free Cited scan — it checks the AI-search readiness signals on your website (crawler access, llms.txt, structured data and answer-ready content) and lists the fixes to make first.

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