GuideHow to pitch AI visibility to clients
The mistake most agencies make pitching AI visibility is leading with the acronym. Clients don't buy GEO — they buy the answer to a question that unsettles them: when my customers ask ChatGPT who to hire, does it say me? The pitch that lands isn't an explanation. It's a demonstration, run live, on their own domain, with a competitor named back to them.
FAQ
What's the most effective opening?Show, don't teach. Run a free Cited scan — it checks the AI-search readiness signals on your website (crawler access, llms.txt, structured data and answer-ready content) and lists the fixes to make first. A specific competitor's name does more persuasive work in five seconds than a deck does in twenty minutes.
What objections should I expect?Two, mostly. "Is anyone actually using AI to find businesses?" — answer with their own category's data rather than industry statistics. And "isn't this just SEO?" — answer honestly: the signals overlap, but the output is different. Search ranks ten options; an assistant names one or two. Being on page one and being unnamed can happen simultaneously.
How do I price and package it?Most agencies attach it to existing retainers as a monitoring-plus-remediation line rather than selling it standalone, which shortens the sale considerably. Start by scanning a handful of current clients free — the ones with the worst scores are your easiest first conversations.
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Most businesses score under 40/100 and have no idea. Find your score in 15 seconds, then fix it.
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